Neckermann Reisen
www.Neckermann-Reisen.de
Concept and implementation of brand repositioning for Thomas Cook / Neckermann.
In order to improve and increase brand awareness, as well as to achieve an image transfer into the premium sector, we carried out an overall redesign of the Neckermann Reisen
e-commerce platform. The project includes concept & design, animation, project-management and online-ads.
Bucher Last Minute
www.bucher.de
Repositioning and online relaunch of Germany's biggest provider of last-minute-travel.
For Bucher Last Minute we created an all new booking-platform at
www.bucher.de.
The online brand was fundamentally reworked and a new, simplified booking-process was developed. The introduction of the new e-commerce brand
was accompanied by a cross media campaign including online and radio.
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Ein Hartz Für Berlin - Festival Campaign
Together with Berlin musicians “Icke&Er” and “Bela B”, we launched an integrated campaign for the charity festival “Ein Hartz für Berlin.”
We conceived, designed and programmed the official web presence of the festival, staged a comprehensive print campaign, and incorporated a strong web 2.0 element – especially in cooperation with StudiVZ.
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HelsinkissBerlin
HelsinKissBerlin was an integrated media campaign on behalf of the city of Helsinki. A four-week festival of cultural exchange between Berlin and Helsinki, the purpose of the campaign was to develop interest in both Helsinki and Finnish culture among the people of Germany. In addition to the festival itself, an accompanying online platform enabled access to the event program, subscription to newsletters and PR activities. Our services also involved strategy, concept development, naming and design, as well as the implementation of the overall cross-media campaign: print, event management, integration of cooperation partners and guerilla marketing.
HelsinkissBerlin Print
We developed a uniform campaign design, including a style guide handed out to event cooperation partners. Our campaign included designing posters, postcards and booklets outlining the event program. PR activities involved promotion in Berlin's lifestyle and nightlife magazines, including "Zitty" and "VICE Magazine." Teaser posters were displayed prior to the festival to raise awareness and curiosity. While posters were hung all over the city of Berlin, postcards and booklets were distributed in the city's hippest bars and cafes, in museums, airports, shops, universities, restaurants, hotels and hostels, based on exposure to specific target groups.
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HelsinkissBerlin Website
We designed, created and programmed the festival website www.helsinkissberlin.de, where people were able to access information regarding every individual event, as well as an overview of the overall program including the event schedule, newsletter subscription and other important information.
The program was divided into six categories: Exhibition, events, seminars, music, parties and film. A variety of interesting links to Finnish cultural and tourism resources provided users with further insights and information. The website also provided an ample download section to facilitate press coverage.
www.helsinkissberlin.de
HelsinkissBerlin Guerilla Marketing
In cooperation with the magazines Zitty and 030, we initiated a "kissing Flashmob" in Berlin to raise media awareness of the campaign. The Flashmob was held during the Helsinki market at Berlin's famous "Alexanderplatz". Radio Fritz (RBB) broadcast announcements, and the event was also made public through specially designed advertising postcards.
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HelsinkissBerlin PR Activity
We arranged the official HelsinKissBerlin press conference at Alexanderplatz during the Helsinki Market. Merchandising and promotional giveaways, organized as part of the festival, will ensure that it is remembered long after the official program has finished.
PR Stunt: Berlin girl meets Finnish guy in Berlin.
This was destined to be the biggest love story of the event. After meeting and spending last summer together, a girl from Berlin and a Finnish guy had lost contact. Now, the girl was searching for him desperately. With the support of the media, we started a huge online initiative to find the young Finnish man.
HelsinkissBerlin Press Coverage
Information and reports about the festival appeared in 48 daily newspapers, 61 print magazines and 77 online magazines. These included: Der Tagesspiegel, Berliner Morgenpost, Süddeutsche.de, VICE, Zitty and the Riesenmaschine blog. In addition, there was extensive TV coverage.
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HelsinkissBerlin in cooperations with:
MUSEX, VICE Magazine, Koskenkorva, Finnlines,
Riesenmaschine, Radio Fritz & Radio Eins (RBB)
