Lufthansa, Fraport, Airbus /A380

Event-Communication for Lufthansa, Fraport and Airbus. Development of an event CI, and communication-concept for the first landing of an Airbus A380 at Frankfurt airport in 2005 and for the first passenger flight of an Airbus A380 in 2006. more

Lufthansa A380 Give Aways

For the introduction of the new Lufthansa flagship Airbus A380, giveaways were developed for employees, partners and passengers. The simplest and most efficient thereof turned out to be the Airbus A380 arts-and-crafts sheet, out of which a realistic paper model could be built. more

Lufthansa Pictures

Global Change Management Campaign. Communication-strategy and implementation of a campaign for the global introduction of a new service culture and the new process-supporting software "PICTURES" for 8500 employees in 120 stations on 5 continents. The campaign encompassed "Lead User" events and trainings, an online community-platform, release-letters and a print-campaign as well as employee-events in Frankfurt, Bangkok, Dallas and New York. more

Lufthansa Pictures Print

Print communication-campaign with consecutive, cross-linked topics. The campaign accompanied the rollout-process for the PICTURES software for 2 years and divided the long-term change in topical clusters on the basis of which employees were prepared for and included in the change process.