BMW Clean Energy

Development of a brand image and communication strategy. On- and offline events were developed to create and reinforce an awareness of BMWs "Clean Energy" campaign, in order to encourage a debate about sustainability and the zero-emission hydrogen car BMW H7. This was implemented via an online community platform, events & projects, PR and cooperation with media-partners and innovation-summits such as TED or DLD. more

BMW Club of Pioneers

Club of Pioneers is an international blog / community platform for environmentally friendly future technologies and a sustainable lifestyle. On behalf of BMW Group we created an international network with on- and offline projects and events, which gives attention to the topics sustainability and sustainable mobility. Our work encompasses the conception, design and programming of the platform and the ensuing editorial support, including blogging, video blogging and a series of international Club of Pioneers events. The Club of Pioneers was decorated "Landmark 2008" by the initiative "Germany - Land of Ideas".


www.land-der-ideen.de
www.clubofpioneers.com more

The Ice Cave Project

The Ice Cave Project is a temporary cross media art-project to create awareness for the topics of the Club of Pioneers. A massive ice surface with a height of 15 meters in the Austrian Dachstein-Ice Cave was used as a projection screen for statements of members of the Club of Pioneers. The messages were entered online by users, then projected onto the ice surface, and broadcast on the internet per live stream for all to see. The intention of the project was to emphasize the effects of global warming as seen by the melting off of directly affected glaciers. Bildergalerie auf Flickr more

BMW-web.tv - International Videoplatform

BMW-web.tv is BMW's international entertainment videoplatform, created in order to present customers and interested people with a broad spectrum of on-demand video-content about the vehicles and the BMW brand. During the development of strategy, concept and and content-formats, we paid special attention to the creation of a simple, exciting User Experience and to the integration of viral web 2.0 interaction- and seeding-functions. BMW-web.tv was awarded "Website of the Year" in 2007.
(Jahrbuch der Werbung) www.bmw-web.tv more

BMW M Power World Brand Community

Premium-community and online magazine for drivers of the BMW M Performance Car Series. Direct attachment of premium clients via an online community with exclusive coverage of the topic BMW M Performance Car Series, motor sports and events. Besides magazine, bulletin board and a series of events, lead users among the clients were incorporated in the product development through the platform. www.m-power.com more

Sustainability brochure of the BMW Group

The biennial sustainability report of the BMW Group publicizes facts and information about the sustainable management and action of the BMW Group concerning production and suppliers as well as the value creation chain as a whole. Our brochure conveys the key-messages of the sustainability report in a manner that is appealing to the customer, with the intention of amplifying brand attachment and of giving the customer an insight into the sustainable effects and actions of the BMW Group in a vivid and striking way.